Compare Listings

Phase One

Initial Meeting – Learning your Objectives

The Property: Features, Details, and History
The Market: Important Questions
Making a Plan to Move Forward


Positioning Expectations, Timing, Price

Review of General Market
– Market trends and recent market history
– Near-term expectations
– Seasonal considerations
Review of Specific Market
– Assessing inventory
– Assessing competition
– Demand for property
– Property marketing periods
– List price to sale price ratios

Review of Subject Property
– Distinguishing characteristics
– Preparations
– Review listing agreement
– List price and listing terms

Preparations – Getting Ready

Review of the Plan
Marketing Preparations
– Improvements, alterations, staging
– Photography
– Print, media, internet marketing
– Document, plans, inspections, surveys, title
– Disclosures
Monitoring Changes in the Marketplace

Phase Two

Introducing the Property – A Proper First Impression

Current Buyers
Print, Brochure, Internet, and Mailing Exposure
Strategic Public Relations Exposure
Private Review – Market trends and recent market
Broker Preview
Monitoring Feedback


Marketing Phase – Our Competitive Advantage

Public Relations Opportunities
Brochure Distribution
Print Advertising
Internet Marketing
Targeted Mailings
Responding to the Market


Showing the Property – How the Process Impacts the Result

Creating the Proper First Impression
Assessing and Engaging the Prospect
Highlighting Property Features
Answering Questions/Handling Objections: Creating Value
Knowing the Competition
Demonstrating Opportunity
Gathering Client Response

Creating & Monitoring Interest – A Critical Responsibility

Networking: Making Sure All Parties are
Aware of the Offering
Broker Previews
Open Houses/Private Previews


Communicating with you – Keeping you Informed Along the Way

Establishing a Method and an Interval
Communicating Marketing Efforts
Communicating Activity
Sharing Feedback from Showings
Market Activity: When Other Properties Sell
Changes in the Competition
Your Needs: Changes in the Sale Process
Adjustments – Changes in the Market,
Changes in our Plan
Expectations: When Circumstances Change
Shifts in the Market
Revising Our Plan
Moving Forward

Phase Three

Negotiating Offers – Where Experience

Communicating Before the Offer is Received
Attracting the Right Offer
Qualifying the Prospect
Multiple Offer Situations
Pitfalls in a Proposed Offer: Preventing


Future Problems

Protecting You
– Managing Expectations
– Positioning you to win


Escrow – Executing the Contract

Creating a Timeline
Managing the Contract: Our Duties and Yours
Service Providers
Additional Negotiations (Repair Items)
Removal of Contingencies
Preparing to Close
Final Details

The Closing – The Day you Have Been Waiting for

Transitioning You from this Property
Your Closing Statement
Post Closing Details


The Future – The GT Team is There for you

Understanding Your Future Needs
Keeping You Informed
A Resource for the Future


A Lasting Relationship Through Service